Just imagine: You look in the mirror and see how your eye area looks fresher and more radiant. No more dark circles or fine lines, the skin feels smooth and well moisturized. With the right care, your eye area remains visibly cared for throughout the day - without any major effort.
- Why do wrinkles appear under the eyes?
- The most effective methods against eye wrinkles
- Our top products for visible results
- Your benefits with Skindividual
- Frequently asked questions (FAQ)
Why do wrinkles appear under the eyes?
The skin under the eyes is particularly thin and sensitive - up to four times thinner than the skin on the rest of the face. This delicate structure makes it susceptible to various external and internal influences. As we age, the skin loses elasticity and moisture, which encourages the formation of wrinkles. Fine lines and wrinkles can quickly become visible under the eyes in particular, as this area is constantly in motion - be it when blinking, smiling or through facial expressions.

Types of wrinkles under the eyes
From fine lines to deeper wrinkles - each type has its own cause and development. It is important to recognize the different types in order to counteract them with the right care.
Fine lines under the eyes are usually caused by natural skin ageing, but also by repeated movements of the facial muscles, such as blinking or smiling. These wrinkles occur particularly in areas where the skin is often in motion.
These wrinkles appear on the side of the outer corner of the eye and are often caused by frequent smiling or blinking. They are one of the most visible types of eye wrinkles and are caused by the constant movement of the skin in this area.
These wrinkles occur when the skin under the eyes dries out due to a lack of moisture. The lack of moisture makes the skin less elastic and more prone to cracking and wrinkling.
When the skin loses firmness, sagging wrinkles or drooping eyelids can occur. This often happens at an advanced age when collagen and elastin are severely degraded.
The most common factors for eye wrinkles
The skin under the eyes is particularly sensitive - almost like a delicate tissue that quickly shows when there is any strain. External and internal influences can have an effect on the delicate skin and cause wrinkles to appear, dampening the youthful radiance.
Natural skin ageing
As we age, the production of collagen and elastin decreases, which leads to a loss of skin elasticity. This makes the skin more susceptible to wrinkles, especially under the eyes, where the signs of time quickly become visible.
Moisture loss
The thin skin under the eyes retains moisture less well and is susceptible to dehydration. This leads to reduced elasticity, which can cause fine lines and wrinkles to appear more quickly.
Lack of sleep
The skin regenerates during sleep, but if you don't get enough sleep, this recovery doesn't happen. Dark circles and wrinkles are the first signs of skin stress and a lack of regeneration.
UV radiation
UV rays damage the skin's collagen and elastin fibers and accelerate the ageing process, especially in the sensitive eye area. Even without immediately visible damage, any exposure to the sun contributes to the formation of wrinkles.
What helps against wrinkles?
Regenerate the eye area in a natural way
Wrinkles are part of the skin's natural ageing process, but there are numerous ways to reduce them or prevent them from forming. Both medical and cosmetic methods can help to make the skin appear smoother and more youthful. Here is an overview of the most important measures:
The right skin care
The basis of any anti-ageing strategy is skincare. The eye area in particular needs special attention:
Moisture is the be-all and end-all
The skin under the eyes is particularly thin and has difficulty retaining moisture. A good supply of moisture helps to plump up the skin and smooth fine lines. Products with ingredients such as hyaluronic acid, glycerine or urea bind moisture and ensure that the skin looks plumper and fresher.
Natural active ingredients for the skin
Care products with natural ingredients such as aloe vera, jojoba oil or shea butter are ideal for sensitive skin. They soothe, moisturize and have an anti-inflammatory effect without irritating the skin.
Gentle application
The skin under the eyes is sensitive and should never be rubbed or pulled. Apply skincare products with your fingertips and gently pat them in - this also stimulates blood circulation and helps the skin to absorb the active ingredients better.

Healthy lifestyle
A conscious lifestyle has a huge impact on skin health. Small changes in everyday life can help to slow down the formation of wrinkles:
- Get enough sleep
While you sleep, your skin regenerates. During this phase, cells are repaired and the skin barrier is strengthened. A lack of sleep disrupts this process and causes the skin to appear tired and exhausted. Try to get 7-8 hours of sleep every night and maintain a regular sleep pattern. - Reduce stress
Chronic stress releases hormones such as cortisol, which accelerate skin ageing. Find ways to slow down your daily routine, e.g. through yoga, meditation or a walk in the fresh air. - Hydrate from the inside
Drink at least 1.5-2 liters of water daily. Well-hydrated skin looks plumper and fresher, as moisture helps to maintain the skin's elasticity. - Exercise for better circulation and a fresh complexion
Physical exercise not only has a positive effect on your general well-being, but also on your skin. Regular exercise stimulates blood circulation, which leads to a better supply of nutrients and oxygen to the skin. This promotes a healthy complexion and makes the skin look vibrant.

Nutrition for healthy skin
What you eat has a direct impact on the health of your skin. A balanced diet rich in vitamins and antioxidants supports your skin from the inside:
- Antioxidants - the skin's protective shield
Foods such as berries, nuts, green leafy vegetables and dark chocolate are rich in antioxidants. These fight free radicals that attack skin cells and accelerate skin ageing. - Vitamins for radiant skin
Vitamin C is a real hero when it comes to promoting collagen production. Collagen ensures the firmness and elasticity of the skin. An adequate intake of vitamin C strengthens the skin's structure and makes it look fresh and youthful. Citrus fruits (such as oranges, lemons and grapefruits), peppers and broccoli are excellent sources.
Vitamin E is another important nutrient that protects the skin from harmful environmental influences and retains moisture. It makes the skin soft and supple and helps to refine the skin's texture. The best sources include nuts (especially almonds), seeds (such as sunflower seeds) and vegetable oils (such as olive oil and wheat germ oil). - Healthy fats for elasticity
Omega-3 fatty acids are essential for skin health. They keep the skin supple and strengthen the natural protective barrier. Salmon, walnuts and chia seeds are excellent sources. - Choose whole foods: wholegrain products, pulses and fresh fruit and vegetables provide valuable nutrients.
- Avoid sugar and highly processed foods: sugar can promote inflammation and accelerate skin ageing. Instead, opt for natural sweeteners such as honey or maple syrup.
- Don't forget fats: Healthy fats from avocados, nuts and seeds support the skin barrier and ensure smooth, elastic skin.
Natural skin care routine
A well thought-out skincare routine is essential to combat skin problems such as wrinkles under the eyes, dry skin or sagging skin and to firm the eye area in the long term.
Both the right products and consistent care play an important role in this.
Find out here which steps and active ingredients you should integrate into your routine to give your skin the best possible support.

Eye care made easy

Cleaning: Gentle but thorough
Thorough cleansing is the first step in any skincare routine. It removes dirt, make-up and sebum that has accumulated during the day without drying out the skin.
This is where micelle cleansing water comes into play - a true all-rounder in skincare!
Gentle removal: Apply the micelle water to the skin with a cotton pad. The micelles gently absorb impurities without rubbing or rubbing the skin.
No need to rinse: Unlike many other cleansing products, micellar water does not need to be rinsed off, which makes it particularly practical for on-the-go use.
For the eye area: Micellar water is ideal for the sensitive eye area. It gently removes mascara and eyeliner without irritating or drying out the delicate skin under the eyes.
Micellar water is a particularly gentle and effective way to thoroughly cleanse your skin without stripping it. It is suitable for all skin types, even sensitive skin or skin prone to dark circles and wrinkles.
The formula of the micellar water should not contain any harsh chemicals that could damage the skin barrier, making it a skin-friendly option for daily cleansing.
To apply the micellar water correctly, soak a cotton pad with it and gently wipe over your face. Be careful not to rub too hard, especially around the sensitive eye area. For stubborn make-up, you can repeat the process until the cotton pad remains clean. Choose a micellar water without perfume or alcohol to avoid skin irritation and care for your skin in the long term. This ensures gentle but thorough cleansing that is good for your skin.
Serum for skin tightening
A serum is a true miracle cure in skin care, especially when it comes to the delicate skin around the eyes. Unlike conventional creams, a serum contains highly concentrated active ingredients that can penetrate deep into the skin to target eye wrinkles and other signs of ageing.
- The eye serum is applied after cleansing and before applying an eye cream. You only need a small amount - one to two drops are enough to gently moisturize the eye area all around. Apply the serum with your ring fingers to minimize pressure and gently pat it in. Be careful not to apply the serum too close to the eyelid to avoid irritation.
- As the serum is so concentrated, it is sufficient to use it once in the morning and/or evening. If you have sensitive skin, you should test a small amount first to ensure that no irritation occurs.
- With regular use of an eye serum, you can visibly tighten the skin around your eyes, reduce fine lines and make your eyes look fresher and more awake.
A good eye serum often contains a combination of effective ingredients that are specifically tailored to the needs of the delicate skin around the eyes.
Hyaluronic acid is particularly important as it binds moisture and makes the skin appear plump and fresh, reducing the appearance of fine lines. Peptides promote collagen production and help to firm the skin, making it more elastic and smoother.
Caffeine is another key ingredient that reduces puffiness and decongests dark circles while providing a refreshed look. Vitamin C has a brightening effect and protects against harmful free radicals that accelerate the ageing process. Retinol is particularly valuable for mature skin, as it stimulates collagen production, reduces deeper wrinkles and refines the skin's overall appearance.
Eye care made easy with the Eye Roller
The skin around the eyes is particularly delicate and sensitive, so it needs targeted care that moisturizes and at the same time protects against the first signs of aging. An eye roller is ideal for pampering the eye area and benefiting from the advantages of the ingredients at the same time.
To achieve optimum results, the eye roller should be used regularly - ideally in the morning and evening. The gentle massage not only promotes blood circulation, but also helps to reduce puffiness and dark circles. Especially in the morning, the Eye Roller is a real freshness kick that wakes up tired skin and provides it with moisture.
When and how to use:
- Apply the Eye Roller after cleansing and before your usual skincare routine.
- Start by applying to the outer corners of the eyes and carefully work your way around the eye area. The cool stainless steel roller provides pleasant refreshment and helps to tighten the skin.
- Gently massage in the formulation until it is completely absorbed. If necessary, the process can be repeated to achieve the desired result.
Ingredients for a radiant look
Your eyes are the mirror of your soul - they deserve the best care to preserve their natural radiance. With the right ingredients, you can refresh tired, dull eyes and give them a radiant, awake look. Discover the best skincare ingredients to revitalize and brighten your eye area.

Hyaluron
Hyaluronic acid is absorbed deep into the skin and ensures long-lasting freshness that you can not only see but also feel. Dry skin is a thing of the past.

Citrus Paradisi
The grapefruit extract cleanses your skin by fighting bacteria and viruses and refining the complexion. Your skin feels fresh and clear - without any impurities.

Chondrus Crispus Powder
Let the soothing effect of Chondrus Crispus work its magic on your skin. The extract from red algae soothes irritations, cools the skin and ensures that you feel completely comfortable.

(Grape) Leaf Extract
Soft skin that feels velvety to the touch - the grape leaf extract deeply nourishes your skin and makes it supple.

Centella Asiatica Extract
The Centella Asiatica extract promotes collagen formation, which leads to firmer and tighter skin. Your facial features immediately appear more relaxed.

Spilanthol
Noticeably firmer skin in just a few minutes - spilanthol helps to relax and tighten facial features, making your skin look instantly fresher and smoother.
A radiant look in the blink of an eye
The Eye Roller is your secret to fresh, radiant eyes - just when you need them most. Whether you want to combat the traces of a long night or win the daily battle against tired eyes, this little helper is the perfect solution for your needs. Especially women over 40 who notice the first signs of ageing and want to support the delicate skin around the eyes with the right care will benefit from using it.
The Eye Roller helps you when....
- You are looking for a quick, refreshing solution for dark circles and puffiness.
- You want to reduce fine lines and wrinkles around the eyes.
- You're looking for a simple, daily treatment that moisturizes and firms your eye area.
In the morning, when you feel your eyes need a little more freshness, roll it gently under your eyes. The cooling effect provides an instant boost of freshness, while the nourishing ingredients are immediately absorbed into the skin. But not just in the morning - you can also use the eye roller in the evening before you go to bed to soothe and care for sensitive skin. And the best thing? You can use it any time in between when you want to brighten up your eye area.
Wrinkles under the eyes are a natural part of the ageing process, reminding us of the many experiences of our lives. Even if we cannot stop the passage of time, it is up to us to take the best possible care of and protect our skin. With the right care, be it targeted eye creams, natural home remedies or a healthy lifestyle, we can help our skin to retain its elasticity and continue to present us with a radiant complexion. Wrinkles don't always have to be viewed negatively - they are part of us, but we can make sure our skin looks its best.
Even if we can't stop time, there are many ways to support and care for the skin. Vitamins and nutrients from a balanced diet can strengthen the skin from the inside out. Vitamin C for a fresh radiance, vitamin E to protect against free radicals and omega-3 fatty acids for supple skin are particularly important. Wrinkles do not always have to be perceived as negative - they are part of us and show how far we have come. With the right care and a healthy lifestyle, we can help our skin to remain radiant and vital at every stage of life.
Frequently asked questions about eye care
Discover answers to the most frequently asked questions about caring for the delicate eye area. Get helpful tips on reducing dark circles, puffiness and wrinkles as well as recommendations for the correct use of our specially developed eye care products.
How can I reduce dark circles?
Dark circles can be caused by various factors such as lack of sleep, stress or genetic predisposition. Our eye care products, especially the Eye Roller, are specially formulated to refresh the skin around the eyes, reduce puffiness and improve skin texture. Ingredients such as caffeine and hyaluronic acid have a moisturizing and firming effect, which can visibly reduce dark circles.
What helps against puffy eyes?
Puffiness around the eyes is often caused by too little sleep, allergies or fluid retention. Products such as the Eye Roller from our range help to reduce puffiness by having a cooling effect and stimulating blood circulation. Regular use promotes immediate relief and provides a fresher look.
When should I start eye care?
It is never too early to start with targeted eye care. Even from early adulthood (from around 20-25 years of age), gentle care can help prevent the first signs of ageing. Regular use of moisturizing eye care products supports the skin barrier and minimizes the appearance of lines and wrinkles.
What is the difference between an eye roller and a normal eye cream?
The Eye Roller differs from conventional eye creams thanks to its roll-on technology, which enables targeted and hygienic application. The cooling effect of the roller can relieve puffiness and signs of tiredness, while ingredients such as caffeine and hyaluronic acid provide targeted care for the eye area. A normal eye cream can also have moisturizing properties, but the Eye Roller offers an additional refreshing effect thanks to its special application.
Which ingredients are contained in a good eye care product?
Good eye care should contain moisturizing and soothing ingredients that nourish and protect the delicate skin around the eyes. The best ingredients include hyaluronic acid (for intense hydration), caffeine (to promote blood circulation and reduce puffiness), peptides (to firm the skin) and antioxidants (to protect against free radicals and UV damage).
How often should I use eye care products?
To achieve the best results, we recommend applying eye care products such as the Eye Roller in the morning and evening. In the morning, the cooling effect helps to reduce puffiness and refresh the eye area, while in the evening, soothing care helps to regenerate the skin. It is also important that you use the products regularly to achieve long-term results.